Privacy Policy
How Direct Realty handles information submitted through this website and connected real estate and property management services.
Effective date: August 20, 2026
Direct Realty respects your privacy. This Privacy Policy explains how information may be collected, used, disclosed, and protected when you visit directrealtyteam.com, submit a form, contact our team, use a portal link, search listings, or interact with embedded third-party services.
Information We Collect
We may collect information you provide voluntarily, including your name, email address, phone number, property address, rental or real estate interests, questions, and other details submitted through contact, consultation, referral, buyer, seller, owner, or resident forms.
Our website and hosting providers may also collect standard technical information such as IP address, browser type, device type, referring pages, pages viewed, dates and times of visits, and basic cookie or analytics information.
How We Use Information
- Respond to inquiries and provide requested real estate or property management information.
- Evaluate potential property management, leasing, buying, selling, referral, or resident-service needs.
- Operate, maintain, secure, and improve the website.
- Communicate about appointments, services, listings, applications, transactions, and account-related matters.
- Comply with legal, regulatory, licensing, recordkeeping, and risk-management requirements.
Third-Party Services and Embedded Content
The website may link to or embed services operated by AppFolio, North Texas Real Estate Information Systems/MLS Matrix, Google, social media platforms, utility or screening providers, and other vendors. Those services may collect information under their own privacy policies. Direct Realty does not control the privacy practices of third-party websites or platforms.
Rental Applications and Portals
Rental applications, resident portals, owner portals, payments, maintenance requests, and related account functions may be provided through AppFolio or another property management platform. Information submitted directly to those platforms is governed by the platform’s terms and privacy practices in addition to any applicable agreement with Direct Realty.
Cookies and Analytics
The website may use cookies, pixels, local storage, or analytics tools to support site operation, understand traffic, measure performance, prevent abuse, and improve the visitor experience. Browser settings may allow you to block or delete cookies, although some features may not function properly afterward.
Information Sharing
Direct Realty may share information with employees, agents, brokers, property owners, service providers, contractors, vendors, legal or professional advisers, technology platforms, and government authorities when reasonably necessary to respond to your request, provide services, protect property or legal rights, comply with law, or fulfill contractual and regulatory obligations.
Direct Realty does not sell personal information for monetary consideration.
Mobile Messaging Privacy
If you voluntarily opt in to Direct Realty Rental Application Updates, you agree to receive SMS/text messages from Direct Realty about the rental application process. Messages may include Tenant Selection Criteria signing and status updates, application-group status updates, rental-application authorization notices, and secure links needed to continue the application process. Message frequency varies based on activity in the rental application process. Message and data rates may apply. SMS consent is optional, is collected through a separate unchecked checkbox, and is not a condition of submitting a form, applying for, or renting a property.
Direct Realty does not sell or share mobile information, text-messaging originator opt-in data, or SMS consent with third parties or affiliates for marketing or promotional purposes. Mobile information and messaging consent may be provided to service providers such as our messaging platform only as necessary to operate the messaging program, deliver requested messages, prevent abuse, and comply with law and carrier requirements; those providers are not authorized to use that information for their own marketing.
You may opt out of Direct Realty Rental Application Updates at any time by replying STOP to cancel. Reply HELP for help or contact Direct Realty at 469-909-1926 or info@directrealtyteam.com. More information about the messaging program and the consent process is available on our SMS Updates & Consent page.
Data Security and Retention
We use reasonable administrative, technical, and physical safeguards appropriate to the nature of the information. No internet transmission or storage system can be guaranteed completely secure. Information may be retained as long as reasonably necessary for business, legal, licensing, accounting, dispute-resolution, and recordkeeping purposes.
Your Choices
You may request access to, correction of, or deletion of certain information by contacting us. Some information may need to be retained where required by law, contract, licensing obligations, legitimate business needs, or active property management and real estate records.
Children’s Privacy
This website is not directed to children under 18, and Direct Realty does not knowingly collect personal information from children under 18 through the public website.
Policy Updates
We may update this Privacy Policy from time to time. The effective date above will be revised when material changes are posted.
Contact Us
Direct Realty
1452 Hughes Road, Suite 200
Grapevine, TX 76051
469-909-1926
info@directrealtyteam.com